Privacy, in plain words

Last updated: July 2026

Letters from Arvale is run by a small family business in England. This page explains what information we hold, why, and what we will never do with it — written the way we'd want it explained to us.

What we collect, and why

• On the waitlist: a parent's email address. That's all. We use it to tell you when the letters begin and to share occasional news from Arvale.
• When you subscribe: a parent's name, delivery address and payment details (handled securely by our payment provider, Stripe — we never see or store card numbers), plus your child's first name only, given by you, so their friend in Arvale can address the letter.

About children's information

Our letters are for children, but our relationship is with you, the parent. We never collect information from children directly, never ask for more than a first name, and never use a child's name for anything except the letters you've asked us to send.

What we never do

• We never sell, rent or share your details with anyone for marketing.
• We never send spam — you can unsubscribe from any email with one click, any time.
• We never place advertising or tracking cookies on this site. It uses only what's strictly needed to work.

Where your information lives

Emails are held by our email service provider, payments by Stripe, and delivery details only for as long as you subscribe (plus what UK tax law requires us to keep). Ask us to delete your details at any time and we will.

Your rights

Under UK GDPR you can ask to see, correct or delete the information we hold about you. Email us and we'll sort it — usually the same week, not the statutory month.

Talk to a human

Questions, worries, or just checking we're real people: littlearvale@gmail.com. A mother of two will reply.